Google brings music to connected Speakers via Google Cast

Google has revealed its new technology for Google cast which brings music from the web or your phone onto any speakers. The technology works just like Chromecast, Google’s small TV dongle that plugs into a TV and can play TV shows, films and videos from the internet.

Just like Chromecast, simply tap the cast button in your favourite music or radio app on Android, iOS, or the web, and select a Google Cast Ready speaker to get the party started.

‘Google Cast Ready speakers pull content directly from the cloud, so you’ll get the best audio quality and can freely multi-task on your phone, tablet, or laptop, all without straining the battery,’ it says.

The service is available from today, and Google’s speakers will work with a growing list of apps including Deezer, Google Play Music, iHeartRadio, NPR One, Pandora, Rdio, TuneIn, and doznes more.

Google wants to take on the connected audio market, and it’s launching its onslaught with a potent weapon, as well as some big partners. Sony, LG and Denon will all show Wi-fi connected speakers at CES in Las Vegas this week that support Google Cast.