Google might roll out Search Generative Experience as Paid feature

In the Google I/O 2023, the company has made the Search Generative Experience (SGE), which includes AI-powered features. Since then SGE is available via Google Search labs. Now, a report published in the Financial Times suggests that Google is working on a premium subscription for the search. 

The paid subscription might be the $19.99 Google One premium tier that currently offers the Gemini Advanced. If you think Search Generative Experience (SGE) doesn’t show ads in the results, then you are wrong. Google in a statement, says that a premium subscription will continue to show ads. 

However, Google official says they have not made a final decision on when to launch the Search Generative Experience (SGE). Although we think there might be some announcements regarding the SGE in Google I/O 2024 along with some other products.

Search Generative Experience (SGE) is Google’s experimental search experience, which includes the results with the help of Generative-AI technology. It helps you in your every search to find quick answers, step-up instructions of anything, summarizing the key points, etc.