CTV the Canadian broadcaster becomes first in Canada to add its TV everywhere app, CTV Go, to Google Chromecast’s streaming stick.
“As viewing habits continue to evolve, Bell Media is committed to continuing our momentum of providing the latest TV technology to our viewers,”
Bell VP Domenic Vivolo said in a statement today.
“As the first Canadian broadcaster to support Google Chromecast we are offering viewers an unparalleled TVE experience – giving them great programming wherever and whenever they want to see it.”
For CTV-parent Bell Media, Google Chromecast ensures its top-rated U.S. and Canadian series get viewed here as the Canadian cable bundle frays as consumers increasingly migrate to Netflix Canada and other emerging online platforms. The move to Chromecast also follows Bell Media in December 2014 launching a new subscription VOD service, CraveTV, to compete with Netflix Canada.