US telecommunication giant Comcast is all set to make a significant cut in its connectivity and platform units. According to Reuters, the layoffs will affect Xfinity’s internet, mobile, and pay television services, as well as Sky’s European business. Lately, there has been a rise in the number of their competitors, due to which they have lost a significant amount of users. The decision was mainly taken because of their weakening broadband business and to improve operations. The company is focusing on complete rebranding in its managerial structure, and all these changes will come into existence from January.
Comcast has been trying to push their internet service pricing to meet the competition by shifting from region-specific pricing to a unified national pricing model for ease of operation. The move was done to compete directly with AT&T and Verizon.
Currently, the connectivity and platform use a three-tiered management system where the division head receives reports from the regional team before they go to the top leads. In the new model, instead of multiple leaders, the whole regional team of a nation will report to a single executive. This will help the company to avoid clutter and operate smoothly. The positions that are going to be removed remain confidential.
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The whole structural change is done on the managerial and administrative level, and no retail staff or customer service team will be affected by this layoff. And the company has mentioned that this layoff has nothing to do with employees’ performance. It’s for the ease of business and to prepare the company for the new challenges.