Almost 20% reduce in prince of Apple TV came because of the availability of Google Chromecast at very lowprice. Apple Tv is now available for £79 in the UK. A price drop may also suggest Apple is starting to shift units in order to make way for an updated version – or perhaps even the rumoured television set we have all been waiting for.
Still the main reason is that there’s likely to be even more competition coming from the likes of Amazon soon. Amazon Fire TV launched in the US earlier this year and offers even more features including Android gaming on your TV. That’s why Apple reduces the Price of Apple TV to compete with its Rivals.