After launching Google chromcast in Europe in March. Google is launching its streaming stick into the Asia for First time. The company earlier today announced the launch of Chromecast in the country, where it has been priced at 49,000 won ($47) and can be grabbed from Google Play.
South Korean users consume more media on their smartphones than users from other countries as Google mentions that 80 percent of YouTube views in South Korea come from mobile devices, which is twice as high as the global average of 40 percent. It is likely that the strong mobile usage was a factor in Google’s decision to prioritize the launch of the Chromecast in the Korean market.
Chromecast’s last major international expansion was in March, when it rolled out in 11 new markets in Europe and North America: Canada, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the U.K.